At Everest Ad, we know how important it is to get your product noticed. Think of going online, the Internet is a huge playground where everyone is showing their cool stuff. How do you make sure people notice your cool product? Don’t worry, we’ve got you covered with these 10 easy ways to promote your product online.
1. Content Marketing for Industry Authority
The more you post your product online, the more people will recognise you. Take bright, clear photos of your product from different angles. Make short videos showing how it works. People love to see what they’re buying before they buy it!
Imagine you’re looking at two different ice cream shops. One just has a menu with words, but the other has big, colourful pictures of delicious ice cream. Which one will tempt you more? The one with the picture.
So provide case studies of successful events, trend reports on the MICE industry, planning guides and checklists, and behind-the-scenes insights into event execution.
2. Create a Professional Website with Virtual Tours
Your website is a digital storefront of your brand. So, make sure to feature high quality photos of past events, virtual venue tours, and interactive elements that provide potential customers to visualise their event spaces. Incorporate a user-friendly booking system and provide clear call to action to convert visitors into leads.
3. Ask Your Happy Customers to Share Their Experiences
When your friend tells you a movie is awesome, you probably want to see it, right? That’s because we trust recommendations from people.
After people buy your product and love it, ask them politely if they would write a short review or take a picture of your product/service. When a new customer sees a positive response or experience, people feel more confident about buying from you.
4. Connect with people
Everyone loves a good story! Instead of just saying “buy my product,” tell people WHY and How your product can connect with them. Showcase the importance of your product and the reasons why the product/service is good for them.
For example, you have a service based company. Connect with people, share your story, provide information, make them aware about what product/services you sell, and showcase what your services are on an online platform. Stories make people remember you and your product. They also help people imagine how your product could fit into their own lives.
5. Use Social Media Platforms Where Your Customers Hang Out
Different people use different social media apps. Younger people might be on TikTok or Instagram, while parents might use Facebook more. Think about WHO would love your product, then go where they already spend time online.
Don’t try to be everywhere at once! It’s better to do an amazing job on one or two social media platforms than a so-so job on five different platforms.
6. Team Up With People Others Already Trust
Find people online who already have fans who would like your product. Content creators from different platforms like YouTube, Instagram, or TikTok. If they share about your product, their followers might be aware about the product/services and become your customers!
You don’t need to find super famous people with millions of followers. Sometimes people with smaller, more dedicated followings (like 1,000-5,000 followers) can actually help you more because their fans really trust their opinions.
7. Run Fun Contests or Giveaways
People love the chance to win something! Create a simple contest where people can win your product by sharing your post, tagging friends, sharing photos, or submitting photos showing why they would love to win.
This helps more people learn about your product/services and creates excitement around your brand.
8. Use Email to Stay Connected With Customers
Collect email addresses of interested people in your product/services. Then send them helpful updates, special offers, or interesting news once or twice in a month.
Email might seem old-fashioned, but it’s still one of the best ways to turn interested people into actual customers. Just remember: don’t send too many emails, or people might start ignoring them.
9. Watch What Works and Do More of That!
Pay attention to which of your online posts get the most attention. Which photos do people like best? What kinds of stories do they share with their friends? When you notice patterns in what people respond to, do more of those things!
10. Interactive Webinars and Online Events
Host virtual events that demonstrate your expertise:
- Educational webinars on event planning topics
- Virtual networking sessions
- Online showcases of new venues or services
- Live Q&A sessions with your planning team
These events generate leads while positioning your company as innovative and forward-thinking.
At Everest Ad, we believe in making event management simple and stress-free, just like promoting your product should be! Start with just one or two of these tips, and build from there. Remember, even the biggest companies started small. The most important thing is to take that first step and keep going!
What promotion idea are you excited to try first? Whatever you choose, I’m cheering for your success!
