The festival is ideal for launching advertising campaigns introducing various offers and discounts while also giving relevant messages and storytelling to attract the customer.
In this blog, we explain why Dashain and Tihar 2026 can be the best opportunity for brand advertisement and increase its market position in Nepal. The way to plan an advertisement campaign, the importance of festive messaging themes, and choosing the right advertisement channels are also explained.
Why Dashain and Tihar 2026 Is a Major Opportunity for Brands in Nepal
The festival of Dashain (Vijaya Dashami) in 2026 is celebrated on the days from October 11 to October 25 in Nepal. Similarly, Tihar in 2026 is celebrated in Nepal from November 7 to November 11. These dates are important from the brand’s perspective in Nepal, as Dashain and Tihar involve huge celebrations, shopping, and a gifting culture. According to the market data by the National Statics office, 40% to 70% of the annual market takes place during major festivals like Dashain and Tihar. The data of Nepal Rastra Bank also shows increasing spending power of Nepalese during Dashain and Tihar, supported by remittances.
But how do these benefit brands in Nepal? As Nepalese spend higher during Dashain and Tihar, brands can gain advantages via launching campaigns to strengthen their market position and increase sales. As the season involves the purchase of vehicles, jewelry, clothes, and various products, related brands can increase their sales in comparison to other seasons.
Plan Your Campaign in Three Key Phases
Festive seasons like Dashain and Tihar increase the sale, but effective campaigns further boost sales. A well-crafted advertisement campaign helps to compete with competitors and position the product of the business such that it fulfills the requirements of customers. Brands, regardless of their type, can make Dashain and Tihar campaigns in three key phases, including
Phase 1: Pre-Dashain Teaser Campaign
Phase 1 includes pre-Dashain teaser campaign creation that generates curiosity among customers or makes them aware of the products or brands. This includes advertisement through outdoor hoardings, teaser videos, television campaigns, and social media regarding upcoming offers or products.
Phase 2: Dashain Peak Campaign
The second phase involves the Dashain-Tihar peak campaign, which must focus on culture, family reunion, celebration, and the essence of Dashain and Tihar. This stage involves connecting the customer with the brand or product through emotional storytelling. Brands can also promote through introducing schemes, EMI deals, festival discounts, and exchange offers to attract the customers.
Phase 3: Tihar Closeout Campaign
Brands can target Tihar or even the Chhath festival to refresh the campaign with themes and cultural essence. From special promotional offers during main days of Tihar like Laxmi Puja and Bhai Tika or even Chhath to using last chance for creating urgency, the closeout campaign can be helpful.
Build Your Campaign Around Nepal’s Strongest Festive Messaging Themes
Brands must strongly connect with audiences along with building strong messages and festive themes. The campaigns must involve messages related to family reunion, gifts and appreciation, prosperity, and celebrations to reflect the essence of Dashain and Tihar.
Family Reunion and Homecoming
Brands can connect their products and services with family reunions and homecoming events of Nepalese during the Dashain and Tihar festivals. This connects with the emotion of the audience, helping them to connect with the product.
Gifting and Appreciation
Businesses or brands can also position their service or product as a meaningful gift or appreciation one can present to their family, friends, and relatives.
Prosperity and New Beginnings
As Dashain and Tihar are believed to promote prosperity and happiness, brands can connect their products, supporting customers in each event of life from beginning to every stage of their prosperity.
Celebration and Togetherness
Brands can also convey the message that their products help in increasing happiness and promote moments of celebration during the festival season.
High-Spend Product Categories to Target During Dashain-Tihar
The festive season of Dashain, Tihar, and Chhath is a moment to push the sale of high-spend products among customers. As customers are flexible in spending on durian during the festival season in comparison to other moments, brands can target sales of products such as
- Vehicles and new launches along with exchange offers, discounts, and attractive EMI deals.
- Electronics goods, including laptops, smartphones, televisions, and home appliances, with festive discounts and offers.
- Gold and jewelry items
- Promotion of apparel brands and fashion accessories
Choose the Right Advertising Channels for Your Dashain-Tihar Campaign
Choosing the right advertising channel is equally as important as choosing the right campaign ideas for promoting your brands and businesses. Brands can choose advertisement channels such as social media, newspapers, outdoor hoardings, influencer marketing, and launching stalls to sell products and services in vantage points.
Conclusion
A well-planned Dashain and Tihar campaign can be beneficial for brands and businesses to increase their awareness and increase overall sales. A complete campaign involves strategic timing, emotional storytelling, advertising involving cultural stories, and attractive festival offers. Focusing on phases like pre-Dashain, Dashain, and the ending duration of Tihar can be effective in increasing sales and creating a sense of urgency.
If you are planning on launching an advertisement campaign for your brand or business during festival season like Dashain and Tihar, Everest Ads & Event Management can help you in creating and executing festive advertisement campaigns. With experience in advertisement and event management, Everest Ads ensures proper execution of campaigns to connect your brands with audiences and increase sales
