Services are intangible, inseparable, variable, perishable and customer participation is an integral part of it. They, therefore, require strict quality control, superior credibility, and adaptability. Banking, insurance, transportation, entertainment, education, healthcare, hospitality, consultancy etc. fall under this category.
Promoting capital issues has become a very specialized segment of advertising called financial advertising. The copy of financial ad gives the highlights of the project, details of the issue, management perception of risk factors, closing date of the issue, promoters name and address etc.
Convergence advertising is used for complex technical products. Convergence introduces an element of continuity and consistency in communication. Multi-product, highly diversified companies choose communication packages highlighting their core skills or strengths or mother technology. Philips has technology-led synergy across categories and strives to make things better.
It has not so far been planned as a campaign. There are rallies, posters, and audio tapes etc. for a campaign. The inputs for the political advertising come from the politicians themselves. However political parties may use creative people to design a campaign.
Interactive advertising is delivered to individual consumers who have access to a computer and the Internet. Advertisements are delivered via Web pages, banner ads, and so forth. In this instance, the consumer can respond to the ad, modify it, expand it, or ignore it.